As a blogger, it is not uncommon for me to use social automation tools especially on weeks when my freelance writing workload is booked solid. I am sure other bloggers use social automation tools too so updates can be published across social networks throughout the day without them always having to be online. However, when considering social automation you need to consider two things – (1) do you have the time to manage your social media networks? (2) Can you afford to hire someone to do social media marketing for you? I personally, do a mixture of both. I have someone manage some of my branded social media accounts for me while I invest the time to handle my personal ones. Today, I will be sharing some social automation tips, though to help you see if social media automation for you and how to use it effectively.
Things to Automate
Tweets and Facebook posts are okay to be automated. However, when on automation you do not want to have your Facebook and Twitter accounts linked or you will just annoy your audience. They do not need to see the same posts on both accounts at the same time. It is not going to provide you with any added benefits. By automating your Facebook and Twitter posts though, you do receive the benefit of being able to share your most important information when your audience is on line without having to make a habit of getting online at a certain time.
What to Avoid Automating
You should never automate Tweets that are a part of a conversation. There are some apps out there that allow you to automatically tweet whenever someone using a certain word. This is risky business and can get your labeled as a spammer.
Direct messages on Twitter should also be avoided. Spamming your new follower’s inboxes with spam messages that are obviously generate is the quickest way for you to lose your new followers. I know when I get an automated message from someone I automatically unfollow them simply because that is a turnoff.
Avoid scheduling your posts to publish on all of your networks when they go live. This shows followers that you are lazy and not very sophisticated. When I first started blogging, I used to do this but it provided me with no additional benefits so I cut that short.
Automation Can Be Good
Not all-social media automation is bad. You just have to make sure that you use it correctly. Do you use automation in your social media-marketing plan? What are some things you feel should not be automated?