Paid product reviewer is another field within the world of online freelancing. You can be a part-time or a full-time product reviewer. The concept is simple. You find someone who needs a product review, they send you a product, and you test it from the comfort of your own home. Write the review and receive your payment. In most cases, you’ll also get to keep the product.
This is a flourishing industry. According to Social Media Today, customer reviews offer a potential 74% product conversion. And statistics like this keep the industry going.
Where Can I Get Started?
Prominent blogs with strong social media followings often receive offers to review products. These blog owners built this up off their own backs and they will have no problem finding such work. If you’re starting from scratch, it’s much harder.
There are sites open to paying product reviewers. Some examples of sites open to newcomers include Sverve, Tomoson.com, and Social Spark. There are plenty of others with similar interfaces and systems, however.
What Happens Now?
You’ve signed up to a few websites and you’re ready to start reviewing products. It’s important to understand how these sites operate.
They’re subsidiaries. It’s their job to make themselves visible to brands. Big brands and small brands choose these websites for getting them product reviews. They receive free samples and a payment to pass these on to customers.
It’s the site’s duty to pick the right reviewer for the job. This is why you’ll normally be asked to fill out a survey detailing your interests. Your results place you into various categories based on interests and other demographics.
You’ll receive product review requests based on this information, although sometimes there’s a public review board where appropriate products will be available for you to review.
How Does Reviewing Work?
The product sample will be sent to you and you’ll have a deadline in which to test the product and post your review. The length of the deadline depends on what sort of product you’re testing and the urgency of the brand in question.
Rush reviews always yield additional payment for inconveniencing you.
Write your honest review about the product. You’ll need to include a number of points about the product, including:
- The intended goal of the product and whether it completed it.
- The main pros.
- The main cons.
- Whether you would buy the product and who you would recommend it to.
Do Reviews have to be Positive?
This is a highly contentious issue. Everyone has their opinions on this. To help illustrate the reality of the situation, here’s a small statistic:
According to the Local Consumer Review Survey, 72% of customers trust online reviews as much as personal recommendations. In other words, people will trust your review just like they would a friend telling them to buy a product.
As you would expect, brands and review websites would prefer a positive review. Unless a product is truly terrible, you should always attempt to stay positive. It doesn’t mean you have to lie, but avoid spewing vitriol about a brand and its products.
It’s a fine balance you need to strike.
What about Payment?
Payment is usually made through the review website in question. They will have their own rates at which they make payment. A lot of them work through PayPal, but others send your money directly to your account.
You must take care of your own tax arrangements, though. They’re not responsible for you paying your taxes.
Paid product reviewers are only paid after their reviews have been approved. You may be required to make edits before your review has been approved.