Social networks are a key marketing tool for any individual or business. You can’t afford to ignore them any longer. Whether you’re aiming for better rankings with Google or more interaction with your customers, you must hit the right buttons on social media.
It’s wrong to assume every social media network is the same. These platforms play host to different audiences with different demands. You will have to tweak your strategy accordingly. Let’s take a look at some tips for gaining shares on the major social media networks.
Facebook is the daddy of all social media platforms. It continues to boast the biggest and most diverse social media audience in the world, and it’s not just something young people use. With the biggest audience and a range of paid advertising options, this is a network you must have a presence on.
To spread the word about your project, content should:
- Make someone laugh.
- Tug at the heart strings.
- Relate to your target audience.
Heart-warming and funny stories have always worked on Facebook, but you must combine them either with external sources or a photograph. Long pieces of text no longer work for gaining shares. Viral posts go viral because they target the emotions of a wider audience.
Twitter involves posting 140-character Tweets through your account. You can categorise everything you post through the hashtag system. There are lots of ways to find relevant hashtags, but this isn’t what this post is about. Through careful research and use of hashtags, content should:
- Link to interesting articles/blogs.
- Produce captivating images.
- Call upon the world of celebrity.
Celebrities are massively into Twitter. Whenever you hear about a celebrity on social media, it’s nearly always something to do with Instagram or Twitter. It brings this distant world to the ordinary person. By quoting celebrities and sharing interesting news, you’re more likely to get the shares you’re looking for.
As before, images and interesting content still rings true on Twitter as it does on Facebook.
Pinterest is the golden child of social media. In a matter of a couple of years, it’s risen from obscurity to the top of the tree. It did this by changing the way we interact through social media. There are no posts and no long conversations here. It’s all about images. Any images you post should:
- Catch the eye.
- Convert text-based information into strong visual-based information.
- Look professional.
With the entire network based around images, everything you post should have the look of a professional. If you know how to use an image-editing program, you’ll do well here.
Google Plus is probably the wet fart of social media. It arrived with such fanfare, before falling away again. This doesn’t mean you should ignore it. Interaction does happen here. Here’s how to get some spread on Google Plus:
- Share professional content over personal content.
- Tag influencers in your sector.
- Interact and tag people on other people’s posts.
Finally, LinkedIn is the professional network for both employers and employees. This is where you need to have a presence if you’re a business. To make the most of LinkedIn, ensure you:
- Share content within groups.
- Focus on cultivating professional relationships.
Getting shares is the least important part of LinkedIn. Foster relationships with other professionals directly to get the most out of LinkedIn.
And this reveals an important principle of succeeding on social media. It’s not always about shares, likes, and other little pixelated messages of congratulations. It’s about tailoring your strategy according to what that network offers. This is why we always recommend dedicating most of your time to just one or two relevant platforms.