Disclosure of Material Connection: This is a "sponsored post." The company who sponsored it compensated me via a cash payment, gift, or something else of value to write it. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
Disclosure: “Today’s post is sponsored by the Women Not Objects”.
Have you been on social media lately? Do you like what you see?
Now, at a first glance, it may just seem as though companies are “just” advertising. While, this is true, the posts getting the most shares feature women doing degrading things or dressed provocatively to help a brand get sales. Have you noticed? Big brands using women to get attention. I have noticed and when I heard about the #WomenNotObjects campaign I automatically knew that I wanted to share it here today.
What is the #WomenNotObjects Campaign?
The #WomenNotObjects campaign is bringing to attention the objectification of women in advertising. It’s time to stop using women as objects. It’s not how women want to be spoken to and it is not how to market or sell products to them. We are not objects – we are your mothers, wives, friends, sisters, co-workers, bosses, employers, etc.
Check Out the #WomenNotObjects Video
(viewers discretion advised)
My Thoughts on #WomenNotObjects
As a somewhat younger female, I am all for women being able to dress however they feel comfortable. However, when it comes to brands advertising something featuring a provocatively dressed woman with suggestive gestures (if you watched the video, you know what I mean), that is not okay. This results in men seeing women as objections and then treating us with no respect. You know what I mean, the cat calls, the “hey ma”, and the disrespectful comments when we turn them down.
Every woman is someone’s daughter, sister, mother, or some type of relative. Why objectify women? To make a couple of bucks?
Brands, keep in mind, women do a ton of shopping these days. This form of advertising may entice male customers, but you are losing your biggest consumers, because women are your main shoppers.
What are your thoughts on the #WomenNotObjects campaign?
(If you are standing with the #womennotobjects campaign, please share this post on social media).