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Cutting through the noise and building a dedicated online blog readership requires a marketer’s approach in the digital age. Writing high-quality content is of the utmost importance but you must combine your literacy skills with a robust and targeted strategy to continually attract consumers and generate revenue. It is not enough to merely boost traffic; you must develop meaningful relationships through channels such as social media to ensure one-time readers become long term fans of your blog. Keeping a readership is difficult but there are various tips and tactics that you can employ to help to build a loyal audience.
Why do I need a loyal audience?
Research shows that 81% of online consumers use blogs as their go to sources for information while 61% have made purchases based on recommendations from blog posts. In addition, more than three-quarters believe enterprises publishing digital content want to build long lasting, worthwhile relationships. Positioning yourself as an authoritative figure in your industry through a blog can also have a transformative impact on other aspects of your business. The three key elements that can help you to do this are quality content – 96% of people come back to a blog based on the quality of content produced, consistent interaction with readers through comments and personal branding.
Building a network of readers will require you to be proactive and interactive across the web. Becoming part of a blog network and commenting on other people’s blogs, joining related groups on sites such as LinkedIn and participating in Twitter chats are all great ways to extend your reach if you want your blog or news site to get noticed and be part of the conversation. If you are just starting out, try and concentrate on ‘super fans’ who are the most liberal when sharing your content. It is important to remember that the level of engagement is more important than traffic levels or total followers. Identify the people that are the most interested and highly engaged in your content and give them extra special attention via interactions across social channels and other traditional forms of communication such as email. Participating after you have posted a blog is incredibly important so think of the content as the first sentence in a conversation. It is up to you to pay attention to feedback and comments, engage with readers and use this information to help you to make future content that answers the questions they are asking.
When creating blog content, remember to be authentic and write in your own voice. This personal touch is a great way to attract readers and pull them in, as they will feel more invested in your content. Try to be consistent with your blogging schedule too, you don’t have to post every day but try and stick to a posting pattern i.e. every other day or weekly, and focus on quality over quantity. You should also post appealing photos and images that are relevant to your content when you publish a blog and don’t forget to optimize for specific keywords. It is important to remember that building a loyal audience can take time so adopt the adage “if you market it, they will come” as marketing your blog correctly will pay off eventually.
Using humorous and comedic content can be an excellent way of boosting engagement and increasing your readership. Website BAEDaily is a great example of a blog post that makes its readers literally LOL with a consistent stream of funny news stories covering a range of subjects, including business, entertainment, tech, and lifestyle. When executed correctly, content marketing humor can grab your reader’s attention and make your posts more memorable, which is key to being more influential and creating a loyal, long-term audience. To demonstrate your credibility, you should also avoid bad grammar, use a professional headshot and website and include a memorable logo and high-resolution pictures.
Great content needs a strong marketing strategy for it to reach a wide audience so make sure that you promote your blog on Facebook, Twitter, Pinterest, LinkedIn and Google+. Social media is also important for making your post more visible in search engines such as Google and Bing. An often overlooked outlet for promotion is bookmarking sites so try to add the likes of Reddit, Digg, StumbleUpon and the top engine for blogs, Technorati to your strategy. Finally, add your latest blog to any email newsletters you send using an email signature and set up an RSS feed so readers can sign up and get all of your posts in one place automatically. Attracting and keeping a readership is eminently possible if you develop a strong marketing strategy through extensive networking and create quality content.
How do you attract readers to your blog?