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Disclosure: This post was originally published in February 2014. However, it has been updated to reflect the most current information.
When people come to your website, one of the first things they are going to do is check out some of your various pages such as “About Us” or “Contact Us”. However, in addition to making sure that your pages are available for readers to learn more about your site, it is also important to make sure that you are abiding by all the laws. So, today I am sharing important pages all bloggers need to have and sharing some tips that I have found to help me make the most out of these important pages.
If you are making any sort of compensation off your site, are providing advice, or run giveaways you must have a disclosure page.
Disclosure Page Tips
If you aren’t good at writing disclosures or want to make sure that you have covered all your bases, you can have a free one generated for you here. All you must do is make minor edits to it. However, keep in mind, even though you have a site wide disclosure, you still need to disclose on all posts where money or products have been given to not only keep your reader’s trust but to also avoid getting into trouble with the FTC.
I personally don’t have room for the disclosure on my main menu so I have it in a drop down menu under my About section and I also have it by itself on the bottom menu to ensure that no one can miss it. Additionally, since I work with brands, I also have a brief brand disclosure for companies that are considering collaborating with me.
Your about page is one of the most important pages on your site. It allows your visitors to learn more about the person or people behind the site. Additionally, it is probably one of the first page’s visitors visit, so you want to make sure that it gives off a good first impression.
About Page Tips
I like to update my about page every couple of months to make sure that it stays up to date and I have it set up in an easy to scan format, but also in a way that visitors can get to know me. I recommend that you include the following sections in your about page if applicable:
- A brief description of who you are
- A professional photo of yourself
- A brief description of what your website is about
- A brief description of the people mentioned on your site and/or other contributing writers
- Your mission statement
- Some of your most popular posts
- Any awards you have won/certifications/features
- Contact information/social media information
Bonus Tips: The more photos the better, it gives your visitors a chance to really know you and it breaks up the content nicely.
Another important page is the contact page. If someone wants to contact you about your site or potentially work with you, they are going to want to know how to contact you and not spend a ton of time trying to figure it out.
Contact Page Tips
Keep your contact page short and to the point. I recommend putting a general location of where your site is based out of, how soon they can expect a response, a photo of yourself, a contact form, and spell out your email address (to deter spam).
If you plan to work with companies, you need to have a media kit. All bloggers should have this readily available so potential clients can see right from the start whether you will be a good match for their campaign. I created my media kit with a template because I am still brushing up on my design skills. Additionally, I suggest keeping the media kit to one page and emailing out a more detailed one when someone inquiries about working with you.
Media Kit Tips
I suggest at minimum having the following things available on your media kit:
- A photo
- Your site’s tagline/slogan
- A brief description of your site
- A brief description of you
- Your target audience
- Your sites stats (e. page views, unique monthly visitors, social media followers, subscribers)
- Services that you are offering
- Contact details
Additionally, I would suggest updating your media kit once every quarter since your site has probably made some growth.
Final Thoughts on Important Pages Bloggers Should Have
If you are just starting your blogging journey I hope that you have found the advice provided here to be beneficial. If you need help getting started don’t hesitate to ask me about my writing services that I provide for bloggers.
Did I miss any important pages?