Best Online Jewelry Brands

There are just so many online jewelry brands these days to choose from. It’s hard to know which ones have quality jewelry and which ones don’t. Sustainability is a key factor when shopping for eco-jewelry, such as a dolphin tracking bracelet for animal lovers. 

Looking to up your fashion game with stunning jewelry? Look no further! The best online jewelry brands of 2023 are here to dazzle you with their exquisite collections. Whether you’re searching for an engagement ring that will take your partner’s breath away or want to find a vintage necklace that adds a touch of timeless elegance to any outfit, these brands have got you covered.

Get ready for a fun and exciting journey as we explore the top online jewelry brands making waves in the digital market. From New York City’s finest artisans to eco-conscious designers reducing their carbon footprint, this year promises an array of options that cater to every taste and occasion.

Investment-worthy pieces, everyday accessories, and websites offering easy returns and warranties up to a year – it’s all here. So why wait? Let’s dive into the world of the best online jewelry brands and discover treasures that will make every day feel like a special occasion.

Disclaimer: This post contains affiliate links.

Read Also: Tips For Buying Jewelry Online

What to Consider When Buying Jewelry Online

Purchasing jewelry online can be a convenient and exciting way to add stunning pieces to your collection. However, it’s essential to consider several factors before making a decision. By understanding these key points, you can ensure a successful and satisfying online jewelry shopping experience.

Research the Options

When searching for the best online jewelry brands, take the time to explore various websites and understand the different types of jewelry available. Look for reputable brands that offer a wide range of options, including earrings, necklaces, bracelets, and rings. Consider whether you’re interested in fine jewelry made with precious metals and gemstones or if costume jewelry suits your style better.

Check Customer Reviews

To gauge the quality and reliability of an online jewelry store, read customer reviews. Pay attention to feedback regarding product quality, customer service, shipping times, and return policies. Positive reviews from satisfied customers can give you confidence in your purchase decision.

Examine Product Details

Before adding items to your cart, carefully review the product details provided by the online store. Look for information about the materials used, the dimensions of the piece, and any special features or embellishments. Ensure that all relevant details are clearly stated so that you have a clear understanding of what you’re purchasing.

Compare Prices

Comparing prices across different online stores is crucial when looking for the best deal on your desired piece of jewelry. Take advantage of price comparison tools or manually visit multiple websites to find competitive prices without compromising on quality. Keep in mind that some websites may offer free shipping or promotional discounts that can significantly impact your overall cost.

Consider Return Policies

While shopping for jewelry online offers convenience, there’s always a chance that an item may not meet your expectations once it arrives. Before making a purchase, familiarize yourself with the website’s return policy. Ideally, choose an online store with flexible return options such as free returns within a specified timeframe.

Look for Secure Payment Options

When providing your payment information online, it’s crucial to prioritize security. Ensure that the website you’re purchasing from offers secure payment options, such as encrypted checkout processes or trusted third-party payment gateways. This helps protect your personal and financial information from potential threats.

Seek Assistance if Needed

If you have any questions or concerns during the online shopping process, don’t hesitate to reach out to customer support. Reputable online jewelry stores typically offer various communication channels, such as live chat, email, or phone support. The availability of responsive and helpful customer service can enhance your overall shopping experience.

By considering these important factors when buying jewelry online, you can make informed decisions and enjoy a seamless shopping experience. Whether you’re looking for a statement piece or everyday accessories, take your time to research options, read customer reviews, compare prices, and ensure secure transactions. With careful consideration and attention to detail, you’ll find the perfect jewelry pieces that reflect your unique style and personality.


AURate stands out as one of the best online jewelry brands, captivating jewelry enthusiasts with its exquisite craftsmanship, contemporary designs, and commitment to ethical practices. With an impressive collection of meticulously handcrafted pieces, AURate offers a diverse range of jewelry, from elegant necklaces and delicate bracelets to stunning rings and statement earrings. Each piece is expertly made with high-quality materials, including ethically sourced gemstones and recycled gold, ensuring both environmental sustainability and social responsibility. AURate’s dedication to exceptional quality, timeless elegance, and responsible production makes it a top choice for those seeking luxurious, conscious jewelry that effortlessly complements their personal style.

12 Fifteen

12 Fifteen is a standout among the best online jewelry brands, captivating fashion-forward individuals with its unique blend of modern aesthetics and artisanal craftsmanship. With a focus on minimalist designs infused with a touch of boldness, 12 Fifteen offers a curated collection of jewelry that effortlessly combines simplicity and sophistication. From sleek, geometric earrings to dainty, layered necklaces, their pieces are meticulously handcrafted using premium materials, such as sterling silver and 14k gold, ensuring both durability and timeless beauty. 12 Fifteen’s commitment to quality, attention to detail, and their ability to strike the perfect balance between contemporary and classic styles make it a must-visit destination for jewelry lovers seeking effortlessly chic pieces that elevate any ensemble.


Despite having somewhat controversial reviews, Jeulia makes this list because one of my favorite rings came from this online jewelry brand. 

The ring that I received back in 2016 still looks as new as the day when it first arrived.

I like them because they have great prices and their designs are truly unique and one of a kind. Plus, they are always updating their selection so each time you visit their website you’re able to find new, fresh designs.

Let’s not forget that you can also catch some great sales going on around different holidays too!


OURA Ring shines as one of the best online jewelry brands, revolutionizing the way we think about wearable technology and personal well-being. The OURA Ring stands out as a sophisticated and stylish piece of jewelry that seamlessly integrates advanced health-tracking features. Designed to be worn on the finger, this smart ring monitors sleep patterns, activity levels, heart rate, and body temperature, providing valuable insights into one’s overall health and well-being. Crafted with high-quality materials and a sleek, minimalist design, the OURA Ring effortlessly combines fashion and function. With its user-friendly app interface and comprehensive health data analytics, OURA empowers individuals to make informed decisions about their lifestyle, optimizing their sleep, recovery, and performance. For those seeking a cutting-edge jewelry brand that merges fashion with advanced health tracking, OURA Ring is a game-changer.

7 Charming Sisters

7 Charming Sisters stands out as one of the best online jewelry brands, captivating fashion enthusiasts with its diverse collection of statement pieces that effortlessly reflect individual personalities and styles. With a belief in the power of sisterhood and inclusivity, 7 Charming Sisters offers a wide range of jewelry, from bold and vibrant designs to delicate and classic pieces. Each item is thoughtfully crafted to inspire confidence and empower women to express their unique identities. With an emphasis on affordability without compromising quality, 7 Charming Sisters ensures that stylish and on-trend accessories are accessible to all. Whether you’re seeking a striking necklace, eye-catching earrings, or a stack of charming bracelets, 7 Charming Sisters is the go-to destination for fashion-forward individuals looking to enhance their ensemble with standout jewelry pieces.

Conclusion: The Best Online Jewelry Brands

In conclusion, finding the best online jewelry brand requires careful consideration of factors such as quality, design, customer reviews, and individual preferences. By exploring these top brands, you can confidently make a purchase that suits your style and meets your expectations.

Best Online Jewelry Brands


  1. Melissa Cushing says:

    I love so many of these brands and have picked up several pieces of jewelry from AuRate! My daughter loves their stackable rings and I LOVE that they are sustainable jewelry makers at their finest! They recycle the gold they use to create their beautiful pieces and clean it of impurities. I appreciate that!

  2. Ohh I have never heard of any of these sites, I sure need to check them out, love jewellery

  3. I love finding good sources of online jewelry. I discovered a few new brands here in this post.

  4. I’ll have to check some of these out. I don’t think I’ve heard of any of these brands before.

  5. Melissa Dixon says:

    These do look like awesome brands to try out. I love the idea of shopping for jewelry for my daughter for Valentines.

  6. Gervin Khan says:

    Wow! These are great and helpful sites for buying jewelry. I will definitely check this out!


    Loads of great options to choose from. I often buy jewellery as a gift.

  8. Sandy N Vyjay says:

    Nice jewellery all. The Oura rings look really fascinating. Will be checking for more details.

  9. Alison says:

    I’ve been hesitant to order jewelry online. Now, that you’ve recommended a few places, I think a take a few statement pieces from 7 Charming Sisters.

  10. Tasheena says:

    This is my first time learning about a lot of these brands, looking forward to checking them out.

  11. Terri Steffes says:

    I hadn’t heard of Charming Sisters and I love their designs!

  12. Lisa Charleston says:

    I’m going to have to check these jewelry brands out, this is the first time I’ve ever heard of them. I’m always looking for jewelry brands

  13. Amber Myers says:

    OOo nice, I will check out these sites for sure, thank you. I just love jewelry.

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