Engagement rings are a signal that you are ready to spend the rest of your life with someone. It’s a tradition that a man will purchase an engagement ring for his bride-to-be, but they don’t come cheap.
The average engagement ring spends varies wildly across the country, with a range of $3,000 in South Dakota and up to $10,000 in Washington.
One alternative to reduce the costs of an engagement ring is to buy one online. In the wake of the COVID-19 pandemic, many jewelers have bowed to the wishes of their customers for a no-contact ring purchase by enhancing their online platforms. Here’s what you need to know about buying a ring online.
Create a Budget
Many people are stunned by how cost-effective buying an engagement ring online can be. Buying in-store from a major national jeweler can see diamond markups of 50% or more. Many of these markups don’t exist when you buy from an online retailer.
Establish a budget before you start to browse. The key is to buy a ring that shows your love and commitment but also buying a ring you can afford.
Shop with Smaller Retailers
Reputable retailers are not confined to the major players. Look at some of the smaller retailers for some great deals. You’re not going to get a fake diamond from a U.S. online jeweler because it’s their reputation on the line.
Of course, do your due diligence, but smaller retailers are just as reliable as any other.
Get the Sizing Right
One of the big concerns is getting the sizing right. A bold band ring that doesn’t quite fit would be a huge disappointment.
Get one of your partner’s rings and take it to an in-person jeweler. They will be able to give you the exact dimensions of the ring, so you can buy with confidence.
Everyone always focuses on the stone itself, but the stone is just a small part of the overall look of an engagement ring. Compare styles with your partner to find out what she really likes. More and more couples are even shopping online together for this reason.
Trends come and go all the time. For a ring style that stands the test of time, opt for a more classic, timeless design.
Try Multiple Retailers (and ask questions)
The beauty of online shopping is there are hundreds of U.S. jewelers selling engagement rings online. Don’t feel like you have to buy a ring from the very first eCommerce store you find.
Check out multiple retailers for the best results. It’s also worth asking them questions about where their diamonds come from, whether they can provide GIA certification and the various customization options on offer.
Remember, never shop with a jeweler if they don’t have a no-questions-asked returns policy.
The Bottom Line
Shopping for an engagement ring online is easier than you think. With massive deals, you can reduce the cost of your ring and put that money toward your wedding day.