4 Unique Ways to Get the Word Out About Your Online Business

Disclosure of Material Connection: This is a "sponsored post." The company who sponsored it compensated me via a cash payment, gift, or something else of value to write it. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

As someone who has been running an online business for the past several years, I can tell you that you must get creative with the way you market your business. Many of the tactics that I used in 2011 no longer bring me the results that they once did. Then other tactics such as freelancing sites, social media, and other well know marketing strategies either require too much of a time commitment for little ROI or a large upfront cost (i.e. social media ads) to get a decent ROI. Therefore, I found that when marketing online businesses it’s best to think outside of the box and get creative with your strategies to get the results you want and to stand out from your competitors.

Today, I wanted to take a little bit of time to share with you 4 unique ways to get the word out about your business in case you’re looking to grow your business before the end of the year or are hoping to start an online business but are unsure how you’re going to get the word out about it.

See Also: Thinking of Starting an Online Business in 2018?

Giveaways 4 Mom

Give Out Temporary Tattoos for Giving Occasions

How many times have you passed out Halloween goodies on Halloween or even goody bags at one of your kid’s birthday parties? Probably more than a handful of times already.

Majority of the none candy related stuff probably was lost by the kids, but you can be sure that their parents inspected everything before giving them the green light.

This Halloween or at the next kid birthday party you host why not give out temporary tattoos that not only have a cute theme on it but subtly promotes your business as well?

Kids love temporary tattoos and with a nice design, they’ll have others wanting to see it. Plus, their parent is going to inspect the tattoo first (or they should) and they’ll be introduced to your business or reminded of your business and could be your next client or refer you to your next client.

I recommend Sticker You when it comes to custom temporary tattoos because they have great designs, are FDA approved, allow you to upload your own artwork (this ensures it’s not overly promotional), and they use non-toxic materials.

See Also: Things to Remember When You’re Self Employed

Sponsor Local Up and Coming Talent

People who are up and coming do the most to promote themselves and get eyes on their business. For example, you’re reading this article right now because you want to know what you can do to get the word out about your business that will help you stand out from your competitors.

From kid’s football teams to local comedians there are numerous opportunities to sponsor up and coming talent in your local community and it won’t cost you as much as advertising on social media and getting a good ROI will or even advertising on a major website in your niche.

The best thing is since they are up and coming they are more than likely putting 110% into promoting and networking themselves. They are tapping into all their connections and determined to get the word out.

For example, when sponsoring a football team, you may get a link on their website, your logo on their helmet, or your business info on their flags. When sponsoring an up and coming comedian they may give you a shout out at their show, a link on their website, and even shout-outs on their personal and business social media pages.

You never know who’s in their network and what services they need.

If you want to sweeten the deal you could offer to also give them some of your customized products to give to some of their fans to help you reach an even larger audience.

For example, Sticker You has customized magnets available. Everyone has magnets on their fridge. Plus, we go into our fridges multiples times per day. You will stay at the top of anyone’s mind who has your businesses magnet on their fridge. Plus, when others come over it’s a chance your magnet will catch their eye too and they’ll inquire about your business.

Advertise Your Online Business on Your Clothing

Clothing is an awesome way to advertise and it can also be a great conversation starter. You can get a conversation starting shirt, such as “I’m Silently Correcting Your Grammar” and put an Iron-On from Sticker You on the back of it that promotes your business and it’s guaranteed to start some conversations.

I own the Grammar shirt myself and when I wore it I got a lot of feedback from it as well as my I Can’t Adult Today shirt.

I saw this shirt and I just couldn’t resist the urge to purchase it as it sums up my life perfectly. #freelancewriter #lifestyleblogger #iloveshopping #impulsebuy

656 Likes, 7 Comments – Victoria | Content Creator (@msvictoriah) on Instagram: “I saw this shirt and I just couldn’t resist the urge to purchase it as it sums up my life…”

Host a Giveaway

Giveaways are a great way to get the word out about your online business as well. You could give away your product or service to a few people or you could give away cash or a gift card to Amazon. Just keep in mind the better the prize is that you’re offering the more people the giveaway will reach, which means the more people who will find out about your online business.

See Also: Low Entry Giveaways

Final Thoughts on Unique Ways to Get the Word Out About Your Online Business  

These are just four ways you can get the word out about your online business. However, I’m sure if you give it a bit of thought you’ll come up with even more out of the box marketing techniques.

Take a few to think about an out of the box way to market and online business and make sure to tell me about it in the comments.

27 Comments

  1. Cia Black says:

    I agree with the temporary tattoos. Kids will not only use them but they will show them off to every adult they know and don’t know.

  2. These are unique ideas. I haven’t even considered most of them, so they are worth looking into. I do like the grammar t-shirt! That’s something I would consider wearing…because I really do it!

  3. Woah – temporary tattoos sounds really creative! I have heard of clothing before, and giveaways always get your peeps engaged.

  4. I love the tattoo idea! That would be great for trade shows or when I go to conferences!

  5. this was really cool. I am always looking for new ideas on how to promote my blog, these marketing ideas are awesome. I appreciate you sharing them with us.

  6. This is such a great round up of ideas for small businesses and startups. I am going to email this to some of my friends who have taken a plunge into entrepreneurial world.

  7. These are all wonderful ideas. We recently did a giveaway and had a lot of engagement. I love the temporary tattoo idea, we will try that soon.

  8. The temporary tattoos is such a fun and awesome idea! I would never have thought of this – thank you so much for sharing!

  9. THanks for the suggestions. We are looking for ways to promote our agency at work.

  10. This giveaway is fantastic! I have never thought to toss in a tattoo or a magnet into a goodie bag/Halloween bag with my logo on it. So smart, I hope I win!

  11. These are great marketing ideas.I agree with all.They help to promote business

  12. Great ideas! I haven’t had a lot of success with giveaways – I’ll have to implement these ideas.

  13. These are great ideas!Agreed with you, hosting a giveaway is very effective.It gains a lot of attention from customers or audience, it’s best to promote giveaways online. Thanks for sharing!

  14. I love these unique ideas, haven’t seen a list like this yet! Thank you for sharing 🙂

  15. I love the temp tattoos idea! I am having some tee shirts and a sweatshirt made up with my logo! I am so excited to get them!!

  16. Clothing is a great way to do it. That is how my friend promotes his bounce house!

  17. Having good creative ideas is a great way to jump ahead. These are so helpful!

  18. Temporary Tattoos! Such a unique and cool way, thanks for these tips I want some tattoos badly lol! Signing up for your giveaway 🙂

  19. These are some fun and unique ideas! We could all work a little harder to get the word out about our businesses I think…

  20. Catalina says:

    Wow! I love your ideas! Temporary tattoos are so cool and everyone will love it! You are so creative!

  21. Ruth I says:

    The grammar shirt looks so cool! I’d love to see more design please. These are great and helpful tips!

  22. I’ve found giveaways to be very beneficial. I am entering yours now.

  23. I would love to get temporary tattoos with my blog’s logo on it! That’s absolutely brilliant! Okay, definitely will do that for my next goodie bag.

  24. These are great ideas! I love suggesting that people sponsor local talent, especially kids’ athletic programs. As someone who helps run a local swim team, even small donations there have a big impact and mean a ton to those families. They’ll remember you, for sure!

  25. So many fun suggestions! I am always looking for unique ways to be remembered after networking and appreciate the various options Sticker You offers.

  26. Ann Snook-Moreau says:

    I’ve seen so many people do giveaways . . . it’s my favourite of these as a customer! Wearing your logo on clothes is so smart, especially if you’re going somewhere crowded.

  27. I love these ideas. Creativity is key when you’re trying to promote any business. You want people to remember you!

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